BMC x No Curves

Pauline Ferrand Prevot is one of the many great personalities of the BMC Team. Her unique persona led her to desire a bike that would reflect that and geometric tape artist No Curves made it reality.

No Curves and Pauline have collaborated together to create a one-of-a-kind bike that represents Pauline at her essence.

The collaboration Pauline x No Curves was documented by us through visuals including a 6-minute video documentary of their story and how they have arrived to the finished product along with pictures that capture the essence of their creativity and the fine details that characterized Pauline’s bike.

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Video

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Photographs

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Visual from the official BMC Switzerland website

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Industry: Sports

Year: 2021

Client: BMC Switzerland

Work Type: Video & Photo Production