Brooklyn Team Riders @ L'Eroica

An unforgettable experience immersed in the Tuscan countryside documenting L'Eroica: a legendary vintage bike race in the province of Siena.

L'Eroica is a traditional cycling event held annually since 1997 in Siena, Italy. The event celebrates vintage cycling, where participants ride vintage bikes, wear period clothing and accessories, and traverse unpaved roads along the route. We accompanied the Brooklyn Team Riders and savoured every single moment of the event.

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BROOKLYN® was the first chewing gum to be made in Italy, now more than sixty years ago. It was launched with the iconic brand identity of the popular Brooklyn bridge that appealed to the American way of life. Its memorable advertising campaigns soon became part of the Italian collective memory.

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Industry: Sports

Year: 2023

Client: Cinelli / Brooklyn

Work Type: Photo and Video Production

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