From Peaks to Palms in the Lugano Region

The first lockdown of the COVID pandemic hit everyone really hard, morally and physically. Switzerland was, if one could say, lucky enough to have these wide outdoor locations where to get at least some fresh air.

During this period, we have worked for Lugano Region with our partners BMC, ON Running and Oakley to create the project ‘Peaks and Palms’.

‘Peaks and Palms’ is a video produced with the idea of celebrating the region of Lugano as a perfect destination for bikers and runners. To fully embrace this concept we leveraged on two figures from Ticino: Filippo Colombo, vice world and European MTB champion U23 2019 and Julie Arlin, radio and television host at Radio Television della Svizzera Italiana (RSI).

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Final video of the project:

The project was then promoted by our partners Lugano Region, ON Running and Oakley. The following is a visual of ‘Peaks and Palms’ on the Lugano Region website:

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Industry: Sports and Tourism

Year: 2020

Client: Lugano Region

Work Type: Video Production